Hi everyone - it has been a super busy week. Wednesday was definitely the highlight of the week, so many things happened just in one day.
Leaving me with so many decisions. Everyone knows what I am like with decisions. Secrets Secrets Secrets - my lips are sealed for now.
And with my book officially launching 2 weeks today it is all hands on deck. I have been marketing behind the scenes, recipe writing ( making a mess in the kitchen ) and noting down new book ideas.
I have done so much research this week that has been truly eye opening and which I am now going to begin putting into practice.
Also with the Allergy Free Exhibition this weekend in Liverpool, which I will be attending on Sunday - very excited! I thought I would present you with the UK Allergy facts and figures:
Allergy is widespread in the UK. Millions of adults suffer from at least one allergy, with numbers continuing to rise. Each year the number of allergy sufferers increases by 5%, half of all affected being children.
Below is an overview of allergy related statistics. Please contact the press office for more information:
615% increase in hospital admissions for anaphylaxis in 20 years, 1992-2012(Turner et al, JACI, 2015)
In the last decade, the cases of food allergies have doubled and the number of hospitalisations caused by severe allergic reactions has increased 7-fold (EAACI, 2015)
Over 20,000 admitted to hospital each year with allergy, 61.8 per cent (12,560) of admissions due to allergic reactions were emergencies, a 6.2 per cent increase (730) on the same period last year (11,830).(HSCIC, 2014)
By 2025, asthma will represent the most prevalent chronic childhood disease and result in one of the highest causes of health care costs (EAACI, 2014)
Over 150 million people have allergies in Europe, the most common chronic disease (EAACI, 2014)
6–8 % of children have a proven food allergy (National Institute for Health and Clinical Excellence, 2011)
Allergy is a chronic disease that is expected to affect more than 50% of all Europeans in 10 years' time (EAACI, 2011)
Up to 1 in 5 allergic people suffer a serious debilitating disease and are in fear of death from a possible asthma attack or anaphylactic shock (EAACI, 2011)
An estimated 21 million adults in the UK suffer from at least one allergy (Mintel, 2010)
An estimated 10 million adults suffer from more than one allergy (Mintel, 2010)
Seasonal allergic rhinitis is associated with a detrimental effect on examination performance in UK teenagers. (Walker et al, J Allergy Clin Imm 2007)
UK hospital admissions for food allergies have increased by 500% since 1990(Gupta, 2007)
The prevalence of diagnosed allergic rhinitis and eczema in children have both trebled over the last three decades (Gupta, 2007)
There are around 30 allergy specialists in the UK, that’s one for every 700,000 sufferers.
20% of the population are affected by allergic rhinitis (Allergy The Unmet Need, 2003)
The number of sufferers from rhinitis has tripled in the last 20 years (Allergy The Unmet Need, 2003)
Asthma, Rhinitis and Eczema have trebled in the last 20 years (Allergy The Unmet Need, 2003)
10% of children and adults under the age of 45 have 2 or more allergies (Allergy The Unmet Need, 2003)
13 million people below the mid forties have 2 or more allergies (Allergy The Unmet Need, 2003)
50% of children and young people have one or more allergy within the first 18 years of life (Journal of Clinical & Experimental Allergy, 2009)
£900million per annum spent by Primary Care is due to allergy (Enquiry Into Provision of Allergy Services, 2004)
£68million per annum is the cost of hospital admissions due to allergy (Enquiry Into Provision of Allergy Services, 2004)
The UK is one of the top three countries in the world for the highest incident of allergy (The Allergenic Invasion, 1999)
The stats are scary, and I have spoken to a few marketing agents behind the scenes this week that were interested in educating themselves more on food allergies and were truly shocked at the affect food has on people.
I can't wait for Sunday to meet and talk to some people within the allergy society, managers of the main allergy-free brands, learning more about products, picking up more products, advice and meeting lots of new people.
Of course testing all the food is also fun too!
It should be a wonderful and educational day.
With the dark mornings and nights now surrounding our days it is sometimes hard to find motivation. So I am going to list 5 things that have helped me this week.
1. Focus on your passion - go out and explore your passion, do activities that bring you enjoyment, make plans which involve your passion and hobbies.
2. See friends - plan nice trips, movie nights, days out etc.
3. Rest - Take an hour a day to chill out, do yoga, a bubble bath, watch your fave program, put on a movie.
4. Re-move stress - when you become stressed write out the pro's and con's of you issue sometimes it helps to see it on paper as most of the time your mind is so jumbled you don't really know what is going on, make your favorite drink and snack and just sit and relax, set a time-scale if it for a decision, do what 'you' want to do not what you think others want!! The latter is really important - I ALWAYS do things for others rather than myself ( it never makes you happy ).
5. Money Christmas and budgeting - if you are like me you will like to get xmas present gifts done and out of the way in good time so then you know how much money you have left. Though I always worry I don't have enough for people and continue to add to presents until the spends have got silly. Cap it! Don't feel bad that your present doesn't look much, the person you are giving it to will see your hard work and appreciate you kindness whether your gift is big or small. Make you set aside money for yourself, you deserve to be treated too whether its a few new clothes items, a meal out or a short city trip - you deserve it.
I will hopefully have lots of new products for you all to try this month after the show. I have come across a few favorites already.
Have a good weekend all.
Love and peace.